Choosing a discount/online broker is one of the most important decisions you'll make as an investor, because picking the right one will improve both your profits and help keep your sanity as a trader. There are an awful lot of choices out there but fortunately, I made the right choice by going with thinkorswim, a Chicago-based outfit known primarily for its sophisticated options trading tools.Here are the two reasons I recommend thinkorswim to anyone who asks about them:
1) All Costs Are Reasonable
When it comes to commissions, thinkorswim is better than most brokers, but certainly not as dirt-cheap as Interactive Brokers. However, one thing I love about thinkorswim is that you can choose between different commissions plans, including those of other brokers!
I am on the standard rate plan, which on the options side is the lesser of $2.95 per contract or $1.50 per contract plus $9.95. For stocks, I pay 1.5 cents a share with a minimum of $5 per trade. Best of all covered call trades involving one contract are just $5 all-in. Again, not as cheap as IB, but a lot cheaper than most of the competition like optionsXpress!
There are also no order cancellation fees, no stupid inactivity fees, no software/data fees, and mutual fund orders are free! And as far as trade executions go, I regularly get filled at prices that are slightly better than my limit-order prices.
2) The Customer Service is Off the Charts
I'm a firm believer that things just aren't the way they used to be in terms of customer service, and I absolutely despite dealing with financial institutions whether they be banks, credit card companies, or anything else. However, thinkorswim simply does things differently.
For example, when I had some trouble installing thinkorswim's software on a PC, I called up the company and a live human being answered the phone right away. And more importantly, he started giving me instructions right away, without asking me for my name, account number, and my favorite animal. I've also been impressed with the online customer service as my issues are typically addressed and
And when I opened my account, I chose to do so with a check. Believe it or not, thinkorswim actually paid for the check to be overnighted to them via Fedex!
So to wrap it up, I found that thinkorswim offered the perfect combination of low cost and high-end service. I don't use more than 10% of the sophisticated thinkorswim software's charting and order-entry capabilities, but I plan to be a customer for a very long time and maybe I'll eventually grow into it.
One caveat - thinkorswim probably isn't the best broker for a beginner because the sheer volume of features in the software might overwhelm a novice trader/investor.
Full disclosure - I'm also a thinkorswim (SWIM) shareholder!
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