Friday, December 22, 2006

Me No Hearts Electronic Arts

Electronic Arts (ERTS) has been coming down, but I still don't think the stock is particularly attractive yet. Here's why:

1) The company's large size is an obstacle in a hit-driven environment. One big hit title just doesn't have a big impact on sales, the way it can for smaller publishers.

2) ERTS is clearly wearing out several key franchises, particularly Battlefield, with game quality on the decline. If the upcoming Battlefield: Bad Company flops, consider it an ominous sign.

3) Sony is at risk of losing substantial market share (will talk more about this in upcoming article) relative to the PS2-led cycle. Historically, ERTS has been very Sony-dependent.

4) Take Two has a very good shot at taking market share in sports games, particularly basketball. NBA Live has been a disaster for ERTS in terms of quality.

5) ERTS doesn't have anything in the "physical-interaction" category, which has been booming because of hits like Guitar Hero and the Nintendo Wii console, as well as the ongoing success of Dance Dance Revolution, which is interestingly enough showing up in school gym classes. (full disclosure, Activision (ATVI) which makes Guitar Hero, is a holding in the Breakout Stocks newsletter, current stance is Neutral)

6) ERTS could drive a backlash towards its in-game advertising methods, as it showed extremely poor taste with ads in Fight Night 3 and Battlefield: 2142.

I increasingly view video-game stocks as mere momentum plays to game the sales of particular sets of products, as it can be difficult to justify valuations based on peak earnings in 2009 or 2010. I gave some tips on tracking sales here.

And just a quick word on Logitech (LOGI). Logitech makes console-gaming accessories, and Sony losing market share would be a minor negative for the PC and electronics accessories giant. Logitech's Sony-tied stuff has traditionally done very well, though PC gaming accessories (a simply incredibly market to be in) is much more important to them these days.

Predictions for 2007

Last year, I made a set of 10 tech-related predictions
for 2006. On Tuesday I revisited that piece to see how accurate those predictions turned out. Now I'm ready to post predictions for 2007, including some nontech forecasts.

Financial Services

Given mediocre results by the hedge fund industry as a whole, investors will begin to think twice about paying a 2-and-20 fee structure to underperforming hedge funds, and even more so for underperforming fund of funds. This will result in a serious slowdown of inflows to hedge funds, having a modestly negative impact on the large brokerage firms such as Goldman Sachs (GS) and Morgan Stanley (MS) .

Citigroup (C) will give in and restructure as major institutional investors, including large mutual funds, put pressure on management to unlock value by spinning out one or more units of the company, most likely the investment bank.

Video Games

Wal-Mart (WMT) will remain a target for both politicians and activist groups, and the company will cease selling violent video games by next Christmas. This will be brought on by the release late next year of the next iteration of Take-Two Interactive's (TTWO) Grand Theft Auto franchise.

(This will translate into a nice sales boost for GameStop (GME).

As has been rumored, Sony (SNE) will end up with egg on its face as Konami (KNM) releases a Metal Gear game, a highly coveted Sony PlayStation exclusive, on the Microsoft (MSFT) Xbox 360. Sony will also dramatically cut the price of its PSP handheld as a result of the constant beating administered by the Nintendo DS Lite.

Halo 3, due out on the Xbox 360 in November 2007, will notch more than $200 million in retail sales in the first 24 hours of release, aided by demand skewed toward the $100 Legendary Edition version of the game, which includes various memorabilia. Good for GameStop, but not good enough to make me say buy that stock here.

Microsoft will either cut or even completely eliminate the cost of its Xbox Live Gold online gaming service.

Retail

Gap (GPS) CEO Paul Pressler will be replaced by midyear, and the company won't post a single month of positive comps for the entire year.

PCs

Microsoft will kill the first Zune media player by midyear, and I will write a column headlined "Goodbye to the Social," outlining Microsoft's obvious strategic errors in developing the device, specifically the decision to not design a new player from the ground up. However, Microsoft will have some modest success with a new media player designed 100% from the ground up, which will be out in time for the 2007 holiday shopping season.

Microsoft's Vista operating system won't drive big PC volume growth but will contribute to a strong uptick in demand for DRAM and graphics cards. One company likely to benefit is Qimonda (QI) .

Dell (DELL) will continue to lose market share, and CEO Kevin Rollins will step aside by year-end, with Michael Dell once again taking the reins as CEO.

The Transformers movie, due out July 4, 2007, will be one of the top five grossing films of the year worldwide, resulting in a financial windfall for Hasbro (HAS) as both kids and adults scoop up Transformers toys after watching the movie. Shortly after the release of Transformers, a new G.I. Joe film will be announced.

Offshore Outsourcing

This will remain a big growth market, with business process outsourcing (BPO) companies, to whom companies offload core company functions such as customer service and accounting, leading the way. Names to look at include TeleTech Holdings (TTEC) , Convergys (CVG) and WNS Holdings (WNS) .

There will also be significant consolidation among offshore outsourcers as larger technology service companies seek to enter the space and as smaller BPO firms combine to increase geographic, customer and service line diversity.

Nintendo and Sony Heart Akamai

While I'm still not bullish on the stock, Akamai's (AKAM) recently-announced deals to server as the content distribution partener for Sony (SNE) and Nintendo's (NTDOY) online gamine services are very good news for the company.

Much of the downloadable content available through these services, such as games, demos, and videos, will have very large file sizes, so Sony and Nintendo could quickly become major Akamai customers, should the services follow the recent trajectory of Microsoft's (MSFT) Xbox live.